Terms & Conditions

These Terms and Conditions (“Terms”) govern your use of the website primoexecutive.co.za (the “Website”) and any services, information, or functionality offered by Primo Executive Cars (“Primo Executive”, “we”, “us” or “our”). By accessing or using the Website, you agree to be bound by these Terms. If you do not agree, please do not use the Website.

These Terms are supplemented by our Privacy Policy and our Cookie Policy, which form part of this agreement.


About us

Primo Executive Cars is a vehicle dealership based in South Africa, with its showroom at 131 Van Riebeck Avenue, Edenvale, Johannesburg, 1610. You can contact us at [email protected]or +27 87 820 40 99.


Use of the Website

You may use the Website for lawful purposes only. You agree not to:

• Use the Website in any way that breaches applicable laws or regulations;

• Attempt to gain unauthorised access to any part of the Website, the server on which the Website is stored, or any connected database;

• Interfere with, damage, or disrupt the Website or any user’s use of it;

• Transmit any material that is defamatory, obscene, offensive, or which infringes the rights of any other person.


Vehicle listings and information

We take reasonable steps to ensure that the vehicle listings, pricing, specifications, images, and other information displayed on the Website are accurate and up to date. However:

• All information is provided for general guidance only and does not constitute an offer;

• Vehicles advertised are subject to prior sale and availability;

• Pricing, specifications, mileage, and features are subject to change without notice;

• Images may be stock images or illustrative only and may not reflect the exact vehicle on offer;

• Any final sale is subject to a written agreement of sale signed between the purchaser and Primo Executive Cars.

We will not be liable for any discrepancies between the Website and the actual vehicle, and encourage all prospective buyers to inspect the vehicle and all documentation in person before concluding any transaction.


Finance applications and enquiries

Any finance-related forms, calculators, or estimates on the Website are for indicative purposes only and do not constitute a finance approval, guarantee, or offer to extend credit. All finance offers are subject to credit assessment, approval by a registered financial services provider, and the signing of a formal credit agreement.

By submitting an enquiry or application through the Website, you authorise us to contact you and share your information with our finance partners for the purposes of processing your request, in accordance with our Privacy Policy.


Intellectual property

All content on the Website – including text, graphics, logos, images, photographs, videos, software, and the arrangement of the foregoing – is the property of Primo Executive Cars or its licensors and is protected by South African and international copyright and trademark laws.

You may view, download, and print pages from the Website for your own personal, non-commercial use. You may not, without our prior written consent, reproduce, distribute, modify, publish, or otherwise exploit any part of the Website for commercial purposes.


Third-party links and content

The Website may contain links to third-party websites (for example, review platforms, finance partners, or social media). These links are provided for your convenience only. We do not endorse, control, or assume responsibility for the content, privacy practices, or availability of any third-party site, and your use of such sites is at your own risk.


Limitation of liability

To the maximum extent permitted by applicable law, including the Consumer Protection Act, 2008 (“CPA”), Primo Executive Cars will not be liable for any indirect, incidental, consequential, or special damages arising out of or in connection with your use of the Website, including but not limited to loss of profit, loss of data, or business interruption.

Nothing in these Terms limits or excludes any liability that cannot lawfully be limited or excluded under the CPA or any other applicable South African law.


Indemnity

You agree to indemnify and hold harmless Primo Executive Cars, its directors, employees, and agents from and against any claims, damages, losses, or expenses (including reasonable legal fees) arising out of your breach of these Terms or your misuse of the Website.


Governing law and jurisdiction

These Terms are governed by the laws of the Republic of South Africa. You agree that any dispute arising out of or in connection with these Terms or your use of the Website will be subject to the non-exclusive jurisdiction of the South African courts.


Changes to these Terms

We may update these Terms from time to time. The most current version will always be available on this page. Your continued use of the Website after any changes are posted constitutes your acceptance of those changes.

Last updated: 22 April 2026


Contact us

If you have any questions about these Terms, please contact us at:

Primo Executive Cars

131 Van Riebeck Avenue, Edenvale, Johannesburg, 1610

Email: [email protected]

Phone: +27 87 820 40 99