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    Cookie Policy

    This Cookie Policy explains how Primo Executive Cars (“we”, “us”, or “our”) uses cookies and similar technologies on primoexecutive.co.za (the “Website”). It should be read together with our Privacy Policyand our Terms & Conditions. By continuing to use our Website, you consent to our use of cookies as described below.


    What are cookies?

    Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to improve your browsing experience, and to provide information to the website operator.

    Similar technologies we may use include web beacons, pixels, and local storage. For the purposes of this policy, these are all referred to as “cookies”.


    Types of cookies we use

    Strictly necessary cookies.These cookies are essential for the Website to function. They enable core functionality such as session management, security, and access to secure areas of the Website. Without these cookies, services you have asked for cannot be provided.

    Performance and analytics cookies.These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously (for example, via Google Analytics). This helps us improve how our Website works.

    Functional cookies.These cookies allow the Website to remember choices you make (such as your preferred language or region) and provide enhanced, more personal features.

    Advertising and remarketing cookies.We and our advertising partners (including Google) may use cookies to show you relevant advertising on other websites, based on your activity on our Website. You can opt out of personalised advertising through the Google Ads Settings page.


    Third-party cookies

    Some cookies on our Website are set by third-party services. These include:

    Google Analytics – to measure Website usage and performance.

    Google Maps– to display our showroom location.

    Google reCAPTCHA– to protect our forms against spam and abuse.

    Social media platforms(Facebook, X/Twitter, Instagram) – if you interact with embedded content or share buttons.

    Third-party cookies are governed by the privacy policies of the third parties concerned. We do not control these cookies and recommend that you review the respective providers’ privacy and cookie policies.


    How to manage or disable cookies

    Most web browsers allow you to control cookies through their settings. You can usually find these options in the “Options”, “Preferences” or “Settings” menu of your browser. You can:

    • Block all cookies;

    • Allow only first-party cookies;

    • Delete cookies that have already been stored on your device;

    • Receive a notification before a cookie is stored.

    Please note that if you disable cookies, some parts of our Website may not function correctly, and your overall experience may be affected.

    For detailed information on how to manage cookies in popular browsers, please visit:

    • Google Chrome

    • Mozilla Firefox

    • Apple Safari

    • Microsoft Edge


    Your rights under POPIA

    In terms of the Protection of Personal Information Act, 2013 (“POPIA”), you have certain rights regarding the processing of your personal information, including information collected through cookies. These rights, and the ways in which to exercise them, are set out in our Privacy Policy.


    Changes to this policy

    We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated “last updated” date.

    Last updated: 22 April 2026


    Contact us

    If you have any questions about this Cookie Policy or our use of cookies, please contact us at:

    Primo Executive Cars

    131 Van Riebeck Avenue, Edenvale, Johannesburg, 1610

    Email: [email protected]

    Phone: +27 87 820 40 99